From classic campaigns like "Got Milk?" to modern-day print ads from trusted brands like State Farm or Home Depot, the most effective advertising doesn’t just sell—it tells a story.

That’s because storytelling isn’t just a creative choice; it’s a powerful marketing tool. Studies show that people are 22 times more likely to remember a story than a fact alone. And when you’re introducing your business to new homeowners, making a lasting impression is key.

The Power of Storytelling in Local Advertising

Why do some ads feel transactional while others build real connections? The answer lies in how our brains are wired.

• Stories build trust. Moving to a new area can be overwhelming, and residents rely on trusted local businesses. A compelling story reassures them that your business is reliable, established, and recommended by the community.
• Stories create emotional connections. New movers are looking to feel at home. They want a lawn that’s well-kept, a plumber they can count on, or a go-to restaurant for their first takeout meal in a new city. A great ad makes them feel like they’ve found the right place or service.
• Stories make your business memorable. Listing your services is useful, but a narrative about how your landscaping company transformed a backyard into a family’s favorite gathering place? That’s what sticks.

Why Print Ads in Be Local Work

With digital marketing everywhere, why invest in print? Because print offers something digital ads often can’t—a trusted, distraction-free experience.

• New movers engage with print. A study found that 79% of people who receive community guides like Be Local keep them in their homes for months. That means your ad isn’t just seen—it’s revisited.
• Print builds credibility. Unlike online ads that can feel impersonal, print ads in a local guide give businesses an official, community-backed presence.
• Print drives action. New homeowners need services fast. Seeing a well-placed ad in a trusted publication often leads to an immediate call, visit, or booking.

The Common Thread: Connection Over Promotion

What do all these ads have in common? They don’t just list a service; they craft a message that speaks to the needs, concerns, and excitement of new residents. Whether it’s about creating comfort, offering solutions, or making a new town feel like home, great storytelling in print advertising helps businesses stand out—and stay top of mind.

Want to make sure new movers remember your business? Tell them a story they won’t forget.