Reach New Residents Wherever They Are

New movers are exploring their community in multiple ways—they’re flipping through BeLocal for trusted recommendations, searching online for businesses, and engaging with local content on social media. To make a lasting impression, your marketing should meet them wherever they’re looking. Print advertising in BeLocal provides credibility and a warm welcome, while digital marketing ensures immediate engagement and action. Together, they create a powerful strategy that keeps your business front and center as new residents settle in.

Build Brand Recognition with Repetition

Think about the places you trust most—they’re the ones you see and hear about repeatedly. The same goes for local businesses. A well-placed print ad in BeLocal introduces your business to new movers in a credible, tangible way. Digital marketing then reinforces that presence with interactive content, online reviews, and social proof. This combination helps your business become a familiar, go-to name in the community.

Engage Across Multiple Channels

Marketing research shows that businesses using multiple channels see significantly higher engagement—single-channel campaigns average a 5.4% engagement rate, while campaigns using three or more channels see rates as high as 18.96% (marketing.com). That’s why BeLocal’s print advertising becomes even more effective when paired with a digital strategy, giving businesses multiple touchpoints with new residents throughout their transition.

Build Trust and Connection

Moving to a new place can be overwhelming, and new residents rely on trusted sources to guide their decisions. BeLocal provides that credibility in print and digital marketing, allowing businesses to expand their story through videos, social media, and online engagement. When your brand remains consistent across both mediums, it reassures new residents that you’re a reliable, established part of the community.

Track What Works

Digital advertising offers real-time insights into clicks and conversions, while print ads can be tracked through QR codes, custom URLs, and direct engagement. By combining the two, local businesses can measure how their print presence in BeLocal drives online engagement, helping refine marketing strategies for even greater impact.

Get Noticed, Get Chosen

New movers are actively looking for places to eat, shop, and connect within their new community. By leveraging BeLocal’s trusted print presence paired with a strong digital strategy, your business can stand out, build relationships, and become a local favorite from the start.

Want to make sure new residents find and remember your business? Check out BeLocal’s print + digital service offerings and reach out to your local Area Director today.