It’s not just convenience that makes print powerful—it’s science. Here’s why advertising in BeLocal keeps your business top of mind for new movers.

The Trust Factor

When you’re new to town, finding reliable businesses can be overwhelming. That’s why 76% of consumers trust ads in print magazines (MNI Targeted Media). If it’s in BeLocal, it’s been vetted by locals—giving your business credibility with an audience actively looking for recommendations they can rely on.

Memory That Drives Action

New residents are in decision-making mode, and print ads are 2.5 times more likely to be remembered than other methods. Research also shows that print requires 21% less cognitive effort to process, meaning it’s easier for newcomers to absorb and recall your message when they need it most.

Focused Engagement Without the Noise

Unlike digital ads that disappear in a scroll, a BeLocal guide sits on a coffee table, ready to be flipped through again and again. It’s a curated space free from pop-ups and distractions—where new movers are actively looking for trusted businesses, not just passively scrolling past them.

A Multi-Sensory Experience That Creates Connection

Print isn’t just seen—it’s felt. The weight of the pages, the vibrant images, and the thoughtful design of BeLocal create an immersive experience that digital just can’t match. This sensory engagement strengthens recognition, making your brand more memorable to new residents as they settle into their community.

Longevity That Keeps Your Business Top of Mind

A digital ad might last seconds, but BeLocal is picked up repeatedly throughout the year. As new homeowners continue discovering their neighborhood, your business stays in their hands—and in their minds—long after they’ve unpacked their boxes.

Bottom Line: Print Isn’t Dead—It’s Just Underrated

While digital advertising certainly has its place—just ask our in-house team of digital marketing experts— print remains a powerful tool for building credibility, engagement, and brand recall. If you want your message to stick, consider going old-school—because sometimes, the classics work best. Believe us: Print has remained N2’s bread and butter for 20+ years and we’re helping more than 25,000 businesses reach ideal clients through our publications.

🚀 Want to make print work for your brand? Let’s chat about how The N2 Company can help you craft an ad that people will actually remember.