Why Smart Local Businesses Are Investing in Print—And Why You Should Too

New movers are one of the most valuable audiences a local business can reach.
They’re actively looking for everything—from go-to restaurants and reliable service providers to favorite shops, salons, gyms, and doctors. The question is: Will they find you first?
That’s where BeLocal comes in. Backed by The N2 Company, BeLocal is a beautifully designed print publication made specifically for new homeowners and residents in your community. It’s filled with vetted recommendations, neighborhood stories, and insider tips—making it the go-to guide for people looking to feel at home, fast.
And for local businesses like yours, it’s one of the smartest, most strategic places to be.
Why Print Still Works (Especially for New Movers)
We live in a digital world, sure—but when someone is settling into a new home, a tangible resource is exactly what they want. A printed guide they can flip through, reference again and again, and leave on the kitchen counter? That’s not just helpful—it’s valuable.
Stephanie Davis Smith, The N2 Company’s Chief Marketing Officer, puts it best:
“Scarcity drives value. In a world flooded with content, a beautifully crafted print piece feels like a curated experience—not just another scroll. And for businesses, that means lasting visibility.”
When new movers are exploring their options, your business needs to show up in a way that feels trusted, intentional, and local. That’s the power of BeLocal.
3 Reasons Your Business Should Be in BeLocal
- You’re Getting in Front of People at the Perfect Time
New residents are in decision-making mode. They’re actively looking for recommendations—and they’re more open to forming new brand loyalties than at any other time. By being in BeLocal, you’re in their hands right as they’re building their “go-to” list. - You Look Established, Not Just Available
Any business can run a social ad. But being featured in a trusted local guide feels different—it feels vetted. In print, your business isn’t just another option—it’s part of a curated list, recommended by people who already know the area. That adds weight. - You Stay Visible All Year Long
BeLocal is printed monthly with refreshed ads—but its annual shelf life means it sticks around. Your presence isn’t a fleeting moment on a screen. It’s a trusted reminder every time someone picks up the guide to explore their new town.
Final Word: Print Builds Trust. BeLocal Builds Belonging.
Moving to a new place can feel overwhelming. But BeLocal helps residents feel welcomed, confident, and connected—and that means you get to be part of that first impression.
Whether you’re a local service provider, restaurant owner, boutique, or healthcare practice, there’s no better way to build long-term loyalty than by meeting new movers where they are: hopeful, curious, and ready to discover.
Want to be the business they remember? BeLocal can help you get there—beautifully, strategically, and consistently.